Stepping Up the Competition (by 12, that is)

New Twelve by Twelve Designs at Forever21

Cheap, Cali-based clothing chain Forever21 has stepped up to fight the competition with H&M and Zara this season as it introduces a line aimed at a more mature audience. The Twelve by Twelve line is now available in most Forever21 clothing stores in the US and features an assortment of clothing priced roughly 30% higher than the average' merchandise, yet all is under $100!

I must confess that recently I decided I wouldn't continue to purchase items from Forever21 because I wasn't investing in my clothing, rather I was paying for disposable clothing. Now don't get me wrong, I have found fun items and pieces that I've gotten wear out of, but I realized that I was getting my money's worth with the merchandise that never lasted, but looking back what did I expect? I was paying cheap prices for cheap clothing that didn't last! However, I stepped into a Forever21 store earlier this week only to be flabbergasted with the new line of fun, chic and more durable clothing offered within the Twelve by Twelve line!

The line is inspired by four trends: "Haute Tropical", "Desert Love", "Rockabilly", and my personal favorite "Sunday Brunch"- each of which allows for various styles and tastes to be satisfied and provides a great foundation to mix and match with! “Forever 21 is fast fashion, it’s quick-turn, young and fun,” said Betsy Zanjani, vice president of merchandising for the project, “whereas Twelve by Twelve is a grouping of items designed to go together, to be worn together. It will be a little bit more sophisticated, much more luxury.” - and I certainly agree! I am so excited about this new line and I must admit that I have already invested in some guilty pleasures! I'm especially loving my flouncy purple skirt with a rhinestoned studded and satin waist- so perfect for spring and summer! Twelve by Twelve is sure to jolt the competition and help Forever21 build a reputation for quality clothing that is still affordable!

So, for those of you who, like me, briefly gave up hope on disposable clothing produced by Forever21 do not pass up the opportunity to check out this new line! Not only will you be pleasantly surprised, but you will fall in love with the fun styles that grab your attention as you enter the store! These designs are sure to have your eyes glistening, your mind changed forever about Forever21 and your style looking fresh this season, all while staying affordable!

Strong styles and stronger clothing- what's not to love?!